To coincide with the 2026 World Cup in New York, Eater hosted a food festival celebrating global cuisine and soccer. The event was inspired by the historic World’s Fairs and featured more than 30 international chefs and restaurants. 

Champions was brought back to design the logo and event identity, leveraging Eater’s iconic red and custom typeface.

Champions worked with Eater in 2025 to evolve their brand system. The new logo and typeface, both by Tobias Frere-Jones, are used together for the World’s Fare mark.